Sunday, February 29, 2004

Tiffany & Co.

Tiffany & Co. 하면 떠오르는 특유의 색깔 .
고풍적이며 세련되고 현대적인 이 색깔이 167년 전인 1837년도에 만들어졌다니..
그 당시에 이런 색을 선택한것과 색깔이 브랜딩에 미치는 영향… 대단허이.

Soon after Tiffany & Co. was founded in 1837, a distinctive shade of blue was chosen to symbolize the company’s renowned reputation for quality and craftsmanship. The color was adopted for use on Tiffany & Co. boxes, catalogues, shopping bags, brochures, as well as in advertising and other promotional materials.

Over time, this lustrous color became so closely identified with Tiffany & Co. that it is today universally recognizable as the trademark Tiffany Blue®. Glimpsed on a busy street or resting in the palm of a hand, Tiffany Blue® boxes and shopping bags evoke images of elegance and exclusivity, as well as nature’s lush bounty - long the inspiration for Tiffany design. True to the vision of Charles Lewis Tiffany, the Tiffany Blue Box® was to become an American icon of style and sophistication. As early as 1906, The New York Sun reported.

Charles Lewis Tiffany has one thing in stock that you cannot buy of him for as much money as you may offer; he will only give it to you. And that is one of his boxes. The rule of the establishment is ironclad, never to allow box bearing the name of the firm, to be taken out of the building except with an article which has been sold by them and for which they are responsible.

The tradition of the famed Tiffany Blue Box® has endured for one essential reason: its contents are unsurpassed in quality and design.